My work

Social Jo

PROJECT: Website copy

CLIENT: Social Jo

Always Being Social

PROJECT: Website content

CLIENT: Always Being Social

‘Thanks so much. I really couldn’t have done it without you.

I love how you took my babbling voice notes and turned it into such wonderful copy.

– Jo Doughty, Founder

SCB Digital

PROJECT: Website copy

CLIENT: Sarah Badcock

Kirstin is an extremely gifted copywriter. She was quick to identify the needs of my clients and put into engaging copy that has the right tone and language for the people I work with.

‘Knowing Kirstin was applying her SEO skills to insert relevant keywords and phrases was a real bonus. Working with Kirstin was seamless, straight forward and I would highly recommend her to anyone looking for a skilled copywriter to get the job done, and done well.’

– Sarah Badcock


One Love Social

PROJECT: Website Copy

CLIENT: One Love Social

‘Kirstin and I jumped on a call and I explained what made my company unique and my goal for the copy on my website.

She exceeded all expectations! The final product sounds like me and beautifully explains my value prop to potential clients.

Two days after updating my website with my new copy I received 2 requests for Discovery Calls! I think it’s safe to say that the copy connects to my potential clients:)’

– Ashley Bissing, Founder

Aim High Social

PROJECT: About page

CLIENT: Aim High Social

‘Kirstin worked her magic on my About page. I had an idea of what I wanted to say but couldn’t make it work.

Kirstin understood what I needed it to do, made the copy flow, and most importantly, made it sound just like me!’

– Kerry Dougal, Aim High Social

The Two Lauras

PROJECT: Case Study

CLIENT: The Two Lauras

‘As a busy business owner I needed to be able to brief someone and they just get on with it which is exactly what Kirstin did.

She understood the brief straight away and we didn’t hear a peep until it was delivered to our inbox, no tweaks needed, good to go.

I totally trust Kirstin to get the job done, her storytelling and writing technique is perfect for our business.’

– Laura Davis, Co-founder

Social Mums Virtual Conference

PROJECT: Webinar – How to create scroll stopping social media content

CLIENT: Social Mums

‘Kirstin delivered an incredibly informative training session for the Social Mums community on how to write scroll-stopping social media content.

Her passion for copywriting is clear and the session was so helpful, she shared lots of useful tips as well as insider tools.

We all came away knowing how to write better copy for our own businesses and I’d highly recommend learning from Kirstin if you get the opportunity.’

– Gemma Lloyd, Founder.

Natasha Pickup

PROJECTS: Website messaging / About page / Blogs / Sales landing page / Email sequence

CLIENT: Natasha PickUp

‘Kirstin has written several pieces of copy for me from blogs to lead pages and email sequences.

She perfectly nails the tone for my audience and knows exactly what makes them tick. Her in-depth understanding of social media and digital marketing gives her an edge other copywriters don’t have.

She can flex to any format and delivers perfect copy every time.’

– Natasha Pickup

Stella Magazine

PROJECT: Feature writing

CLIENT: Telegraph / Behind paywall



PROJECT: Social media management

CLIENT: Jessops

‘Kirstin has been a fantastic support and has a fountain of knowledge on how best to communicate to our audiences and attract new people to our pages. It’s been a real pleasure working with Kirstin and I would recommend her to anyone.’

– Michelle D’Vaz-Plant, Head of Marketing

Thinking Slimmer

PROJECT: Social media management

CLIENT: Slimpod weight loss by Thinking Slimmer

‘Thanks for all you’ve done – you really have been a great creative asset.’
– Sandra Roycroft Davis, Founder.

Biscuit Communications

PROJECT: Website copy

CLIENT: Biscuit Communications

“I engaged Kirstin to write some web copy and she came highly recommended.

She’s thorough, with comprehensive briefing documents that ensure she really gets to know and understand the audience she is writing for.

Her copy is personable and engaging and she makes it easy to work with her. A winning combination! I wouldn’t hesitate to use her services again.”

– Emma Hodges


Abigail Rose West Social

PROJECT: Website copy

CLIENT: Abigail Rose West Social

‘Kirstin is the word wizard behind my website. She’s managed to transform the chaos into calm and has the copy sounding just like me!’

– Abigail Rose West.


Tamara Hammad

PROJECT: Website copy

CLIENT: Tamara Hammad

Kirstin recently wrote the copy for my new website and I was absolutely delighted with how she captured the essence of my business and understood exactly my tone of voice and style.

I don’t think I made a single change to the finished copy and the whole process was really simple. One very happy customer.’

– Tamara Hammad


Kira Social

PROJECT: Website copy / Blogs

CLIENT: Kira Social

‘Hiring Kirstin was one of the best decisions I have made this year.

I feel proud of my business and when I read her words I am pleased that anyone visiting the website will be clear on who I am and what I provide.

I have had more leads as a result and from ideal clients within the beauty industry.’

– Kira De Broglio Shaw

Social Chestnut

PROJECT: Website copy

CLIENT: Social Chestnut

It’s been a pleasure to work with Kirstin. Her copywriting service has been all very natural.

She understood what I needed from the brief and worked closely with me to produce the goods.

It was all so easy getting the results I wanted – thank you, Kirstin.

– Katy Henson


Angel Bookeeping & Payroll Services

PROJECT: Website Copy

CLIENT: Angel Bookeeping & Payroll Services

Kirstin is amazing. I love how she transformed my website with words.

I can’t express how much I appreciate what she did for me.

She is very quick to reply, very thorough and a pleasure to work with.’

– Aggie Smith

The Two Lauras

PROJECT: Case study

CLIENT: The Two Lauras

‘An outstanding writer who has a brilliant ability to pull out the key messages from our customers.

This is a huge benefit for us when marketing our business.

Kirstin writes in a way that tells a story and isn’t too formal, a real skill when writing for business.’

– Laura Davis, Co-founder.

Max Ball Virtual Assistant

PROJECT: About page / Services page

CLIENT: Max Ball Virtual Assistant

‘Kirstin wrote my “About me” page. She really got into the spirit of my brand and nailed me to a tee.

An important thing to remember is that Kirstin isn’t just a brilliant writer, she also has a detailed knowledge of SEO, meta descriptions and how to effectively use keywords.

These all make a big difference when growing your business.’

– Max Ball

Ryan Brown Photography

PROJECT: About page

CLIENT: Ryan Browne Photography

Asda Magazine

PROJECT: The Sober Diaries 6x column

CLIENT: Asda Magazine / Asda Good Living


Socially Engaging

PROJECT: Website copy

CLIENT: We Are Socially Engaging


White Bee Digital

PROJECT: Website copy

CLIENT: White Bee Digital

‘Kirstin was a dream to work with. She nailed my tone of voice straight away and was quick and efficient in working to the timelines of the project.

‘Kirstin was patient with all my questions on the best way to structure my messaging and gave clear guidance on what I should include. I have now asked her to work with me on an ongoing basis. If you’re in need of a great copywriter, you won’t be disappointed in working with Kirstin.’

– Aggie Meroni, Founder.


Michelle Loves Social

PROJECT: Homepage rewrite

CLIENT: Michelle Loves Social

‘Kirstin did a fabulous job on my website copy.

She took my ramblings and turned them in to clear, no waffle, client-focused content.

Great communication, delivered on time and great value. Would not hesitate to recommend,

I will definitely be using her services again.’

– Michelle Mowbray

Amazing Futures

PROJECT: Website copy

CLIENT: Amazing Futures

‘Kirstin offers a fantastic service and goes over and beyond expectations.

I was really stuck on writing my website copy and so it was holding me back.

It was well worth investing in Kirstin’s service, she is a talented copywriter and extremely thorough.’

– Felicity Sandford

Rock Social

PROJECT: Pre-written blogs

CLIENT: Rock Social

‘I am a firm fan of Kirstin’s writing and love the “done for you” blogs she offers.

‘As my business scales it is a massive timesaver for me and I know that I always have excellent quality blogs that resonate with my audience and are researched and SEO-optimised.

‘To be honest, I can’t be bothered to write them myself anymore and am always on the lookout for more blogs from Kirstin.’

Jess Audsley


Chiltern Velo Cafe

PROJECT: Website copy

CLIENT: Chiltern Velo Cafe

‘Kirstin was more than just helpful, her skills and ability to translate our ideas continue to drive our business forward.’

– Martin Stone

SMM SiteBuilder

PROJECT: Blog posts

CLIENT: SMM SiteBuilder

‘With Kirstin’s experience as a Social Media Manager and fantastic copywriting skills, she was the obvious choice when I needed help writing the blog posts for my website platform.

She was speedy and accurate and delivered exactly what I asked for.’

– Kate Molloy, Owner

Social media for campsite owners course

PROJECT: Sales page & copywriting

CLIENT: Social Media Sussex

‘Kirstin was a total joy to work with. She was really approachable and delivered all my copy to the agreed deadlines.

Kirstin made great suggestions with the copy and made it flow in exactly the way that I was looking for (and that had totally eluded me!).

Kirstin is very professional and also very calm – two excellent qualities!’

– Lisa Bullen

Woman and Woman's Own Specials

PROJECT: Freelance feature writer

CLIENT: Woman and Woman’s Own Specials

‘Kirstin is an experienced writer and editor and has well-honed and up-to-date social media skills.

I’ve previously commissioned Kirstin to write magazine features, and they were always polished, well written and researched.

She’s very proactive about coming up with ideas and chasing leads.’

– Marie-Anne Hamilton, Commissioning Editor

Britvic PLC

PROJECT: Social media management


‘Kirstin worked with us for a year on a freelance basis as a Social Media Manager. She is super diligent, organised and ensured our social media ran smoothly.

Her copy-writing skills and knowledge of social media platforms are excellent.

I would not hesitate to recommend her for future social media or editorial work that comes up.’

– Alice Rowley, Head of Digital Marketing

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