As a busy social media manager, you probably struggle to find time to post on your own Facebook page let alone set up and manage a website!
And let’s be honest, If you’re getting regular work, the effort of creating one seems like a faff.
I’ll confess, for the first three years of my life as a social media manager I didn’t have a website.
But it was a constant niggle in the back of my mind. Everyone who had one seemed to have their shiz together way more than me.
So, recently I took the plunge and created this site using the https://smmsitebuilder.com platform and I’m so relieved it’s done.
Websites undoubtedly add a level of credibility to your business. They also give new and prospective customers an added layer of security and reassurance.
Here are 5 more good reasons to bite the bullet and get the job done:
Your customers are online
And that’s exactly where they’re looking for you.
Did you know, more than 80% of people research a business or service online before deciding to buy? What’s more 46% of all Google searches are seeking local information.
If you don’t have a website, you won’t be part of that decision-making process. And, as social media gurus Laura Davis and Laura Moore are always telling us, if they can’t find you, they can’t hire you.
You probably know from the SMM groups you’re part of that you’re not alone in not having a website. In fact, a recent survey revealed that 75% of small businesses in the UK don’t have one.
If your competitors are among them, then this is your golden opportunity to get ahead of the game and become the go-to expert in your local area.
You won’t be competing with dancing grannies
We’ve already established that your socials might not be all they should be – (* Insider tip: The Social Media Manager’s Content Kit can sort you out there) but if you are simply relying on your social presence to get found that probably isn’t enough. Here’s why:
- You have little control over who sees your content
- You’re in an uphill battle with ever-changing algorithms
- Your audience faces constant distractions from posts by friends, family and LadBible.
Fact is, your website and social media should work hand-in-hand. And, when set up correctly, will provide you with valuable data which allows you to connect with your dream clients.
You’re open 24/7
Your website gives customers round-the-clock access to everything they need to know about you. This will reduce the time you spend explaining products and services to customers.
Better still, those leads and sales can keep rolling in even when you’re asleep.
Keeping it updated doesn’t need to be a slog
Look, I know the idea of writing blogs feels like one more chore to add to your to-do list, but it doesn’t have to be like that.
I offer a pre-written blog service which means you can buy and customise a monthly blog for as little as £33 a month!
- The link to The Social Media Manager’s Content Toolkit is an affiliate link which means I get a small kickback if you decide to buy